Store History:


Southern belle, BettyJo, traces her American heritage all the way back to the 1700s and brings her southern charm into her one-of-a-kind gift shop in beautiful downtown Flagler Beach. Maybe that is why she carries such an extensive selection of southern history books?

One-of-a-kind gifts

Many of you know BettyJo Strickland through her most recent career in real estate. It was that career which helped her to discover her current (early 1900s) building. She found her store in a commercially zoned area and her imagination started to play with the idea.

With the help of Barbara Revels and Coquina Construction Company came the addition of the residential second floor and about another 1000 square feet of retail space.

Nativity Scene for sale at Down by the Sea

While in college, BettyJo worked at one of the finer clothing stores nearby to get her retail career off to a good start. We are all sure her love of shopping might have had something to do with it also. The gift shop was inevitable!

Busts and figurines and more for sale at Down by the Sea

Why we Love Flagler Beach

"One of Flagler Beach's greatest charms is the people - friends who helped me to make my shop a reality. From the purchase of the property to the finishing touches, my friends and neighbors have been kind and helpful."

Lamps and so much more are for sale at Down by the Sea gift shop.

"I am grateful for the local residents who support the shop by shopping locally. And for our local artisans who display their paintings, hand-crafted shell mirrors, hand painted beach furniture and so many other artistic items, who consider my shop to be their friendly outlet."

"And let me not forget the visitors from all around the world who visit here - without whom we would not have a reason to serve."

Picture frames for sale at Down by the Sea gift shop in Flagler Beach

"Yes, we love Flagler Beach."

Whether you met BettyJo Strickland as a result of her real estate career or have known her for many years and you are just wondering what is keeping her so busy, stop by and say "Hey, y'all"

For store hours, call 386-439-2255

Down by the Sea Art Gallery & Boutique  

The "Down by the Sea" Gift Shop in Flagler Beach, Florida


Located at:
208 S. 3rd Street, Flagler Beach for some of the finest gifts and art Santa can imagine.


"It is our pleasure to to provide our friends, neighbors and visitors a comfortable shopping atmosphere where they can find quality brands and many one-of-a-kind items, specializing in the beach theme."

The store is stuffed full of wonderful "finds" from unique items to well-known names such as Lady Primrose lotions, Private Gardens Trapp candles, Mark Roberts nativity scenes, Sticks furniture, Laughing Elephont books and cards; also clothing from such makers as Cut Loose, Jams of Hawaii, April Cornelle and much more.

Shell wreath for sale at Down by the Sea gift shop.

You will find treasures tucked into every nook and cranny (and there are many) of the store, including arts and crafts by many local artisans working with canvas, shells, mirrors, and a variety of natural products found at the beach.

If it is a remembrance of your trip to Flagler Beach or a hard-to-find gift for a special occassion, you are sure to find something delightful at Down by the Sea as you enjoy a little southern charm while shopping.

Directions to Flagler Beach

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